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How to Measure Content Marketing: The (Updated) Essential Guide

Updated April 1, 2021

No matter how creative, memorable, or popular your content is, every asset will be judged by the impact it makes on your business’s bottom line.

It’s tempting to think about measurement only when all other tasks are complete. But content performance insights should inform every phase of your content marketing approach. That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to continually track, analyze, and optimize your content’s performance.

Read the full article on the Content Marketing Institute website and check out the related sessions in the ContentTECH Summit agenda.


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