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Content marketing is growing exponentially. But the advancement ladder for content practitioners is missing most of its rungs.
While many organizations consider content marketing an important, functional strategy (pardon us while we at CMI pat ourselves on the back), most have no idea how to build a career ladder for this function (and we stop patting ourselves on the back).
In most businesses I visit, I find confusion about where these content practitioners should live in the organization structure. Worse, I see a dead end for many.
To move up, talented content practitioners must move on – meaning they move out of the team and maybe away from the brand.
Read the full article on the Content Marketing Institute website and check out the related sessions in the ContentTECH Summit agenda.