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Expert Advice

Looking for more resources on content operations, strategy, and measurement? Content Marketing Institute publishes articles year-round with expert advice and new inspiration on these topics and more. Take a look at these samples and subscribe here for email updates.

How To Adapt Your SEO and Content Strategies for SGE and AI Experiences

By Jim Yu

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences. Read more.

How To Use Testing To Create a Competitive Advantage

By Karen Hopper

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today. Read more.

7 Generative AI Prompts To Help Your Content Marketing Workflows

By Alli Berry and Connie Smart

AI tools have generated a nauseating amount of attention. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.  Read more.

How To Find (and Close) the Hidden Gaps in Your Content Strategy

By Kelsey Raymond

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis. Read more.

5 Content Marketing Measurement Don’ts (and What To Do Instead)

By Kim Moutsos

Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today. Read more.

Build a Sustainable Content Practice With This 5-Point Blueprint

By Natalie Dunbar

Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.   Read more.

Don’t Avoid Content Operations; Use This Helpful Framework Now

By Cathy McKnight 

Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Read more.

5 Strategic Frameworks To Take the Guesswork Out of Content Planning

By Jodi Harris

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Read more.

4 Trends That Will Shape the Future of Your Content Program

By Ann Gynn

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Read more.

The One Thing Content Marketers Love and Hate More Than Writing

By Robert Rose

If you have a love-hate relationship with the technology you use every day, don’t give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn’t working – and what you need. Read more.

Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]

By Ann Gynn

Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you. Read more.

13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work

By Ann Gynn

The sheer number of martech options means there’s probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit. Read more.

10 Content Experience Mistakes to Stop Making (and Ideas for Fixing Them)

By Ann Gynn

Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit 2022 for a list of pitfalls that could sabotage your content’s chance to impress. Here’s what to watch out for. Read more.


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