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Looking for more resources on content operations, strategy, and measurement? Content Marketing Institute publishes articles year-round with expert advice and new inspiration on these topics and more. Take a look at these samples and subscribe here for email updates.
7 Generative AI Prompts To Help Your Content Marketing Workflows
By Alli Berry and Connie Smart
AI tools have generated a nauseating amount of attention. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing. Read more.
How To Find (and Close) the Hidden Gaps in Your Content Strategy
By Kelsey Raymond
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis. Read more.
5 Content Marketing Measurement Don’ts (and What To Do Instead)
By Kim Moutsos
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today. Read more.
Build a Sustainable Content Practice With This 5-Point Blueprint
By Natalie Dunbar
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Read more.
Don’t Avoid Content Operations; Use This Helpful Framework Now
By Cathy McKnight
Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Read more.
5 Strategic Frameworks To Take the Guesswork Out of Content Planning
By Jodi Harris
Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Read more.
4 Trends That Will Shape the Future of Your Content Program
By Ann Gynn
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Read more.
The One Thing Content Marketers Love and Hate More Than Writing
By Robert Rose
If you have a love-hate relationship with the technology you use every day, don’t give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn’t working – and what you need. Read more.
Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]
By Ann Gynn
Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you. Read more.
13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work
By Ann Gynn
The sheer number of martech options means there’s probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit. Read more.
10 Content Experience Mistakes to Stop Making (and Ideas for Fixing Them)
By Ann Gynn
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit 2022 for a list of pitfalls that could sabotage your content’s chance to impress. Here’s what to watch out for. Read more.