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Patty Radford Henderson is a senior marketing strategist, former agency owner, and startup founder who has spent her career helping brands create customer-centric content marketing programs. She’s worked with Aveda, Thomson Reuters, Red Wing Shoes, General Mills, Northwestern Mutual, Shinola, and Medela and has held leadership positions at Target and Regis. Patty founded Annum in 2020 to help marketers plan smarter. Annum’s omnichannel marketing planning calendar brings all initiatives, campaigns, channels, and tactics into one unified calendar view alongside customer insights so marketers can make more informed decisions, build stronger integrated plans, and drive more revenue.