Michaela Ion

Michaela Ion leads content marketing for the imaging division at Sony Electronics, which includes the Alpha Universe and SonyCine platforms, and the Alpha Female program. With a background in data marketing, customer experience, and storytelling, and a twenty-year track record of successfully applying it all to business strategy, she builds platforms and programs that enable customers to become an intrinsic part of a brand’s culture and story, while taking that story to new heights and growing a sustainable business.