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MAY 31 | SAN DIEGO

The Only Way to Guarantee a Perfect Content Model

I thought I knew everything I needed to know about content modeling. So when I took on a project that involved migrating a Fortune 500 B2B company’s digital marketing stack to a headless CMS environment, I expected it to be routine. But this project challenged just about everything I knew about content modeling. I’m sharing the lessons I learned to help content leaders communicate with developers – so you can learn from the mistakes I made.

Read the full article on the Content Marketing Institute website and check out the related sessions in the ContentTECH Summit agenda.

Published April 5, 2021 to: The ContentTECH Blog by Cathy McPhillips

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